After learning Goodwin's theory I have used the elements to analyse Katy Perry's "E.T" music video which is very popular right now. The video can be seen after the analysis.
The genre of the video is pop which is represented with bright colours, an abstract narrative and many costume changes, it also cuts on the beat which we expect. The lyrics of the video match the visual, for example "cosmic" and other space references refer to being out of this world. The video is very abstract and for this artist, the video competes with Lady Gaga's "Born This Way" video which has similar elements - this is an attempt to sell the artist and appeal to that audience. The video is also very controversial because of the narrative and costumes such, for example, Katy Perry is shown as half women half animal at the end. The intertexuality of the video is the reference to "Born This Way" which has an alien theme and similar costumes to the ones used in "E.T", it is very post-apocalyptic, it seems like the film Aliens, and finally there are some Vogue sunglasses used.
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